PASS SQLRally Nordic statistics

Only two days left until PASS SQLRally Nordic 2011! When I first talked to PASS and Microsoft over a year ago, about running this conference in Sweden, I never believed this conference would grow this big. But as we got great support from PASS and Microsoft, the project quickly grew. Having this strong support from the people that runs the world’s largest SQL Server conference has helped us very much. The timing has also been very good with PASS’s plans for international growth and Microsoft about to launch SQL Server 2012.

We have nearly 500 people coming (including staff, technicians, etc). The event got fully booked 4 weeks before the launch, which I see as a really good sign of the interest! We could have sold more attendee tickets if there was space.

It’s great to see that we have 13 countries represented among the visitors. The largest group is, not very surprisingly, the Swedish. On second place comes Denmark.

Interesting about the marketing is that although we have send out over 100 000 email invitations, advertised in magazines and on web sites, the most efficient marketing has been word of mouth. Almost 50% of attendees say they heard about SQLRally from a friend/colleague. The second most common way to hear about us is through a user group.

The company with the largest numbers of attendees is, not very surprisingly, Microsoft. On second place comes SolidQ. What strikes me is that large companies are very underrepresented. Maybe smaller companies invest more in competence and their employees.

My gut feeling was that Business Intelligence is the most popular topic. This was confirmed by 53% of attendees choosing Business Intelligence as their primary track. Database development comes on second place with 34% and database administration on the third.

As usual, these conferences are very male dominated. Only about 13% of attendees are women. I wonder if this is representative for the percentage of women working with SQL Server and Business Intelligence.

Equally important as the technical contents of a conference is the social part. We’ve really invested heavily here and hired E-type and a group of vikings to give a Nordic touch to SQLRally.

Looking forward to see you at SQLRally. I believe this event will be something to really remember for a long time!

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